Our brief was to produce a range of labels for a hydration powder product in four fruit flavours. The client wanted a clean, simple and fresh look that united each of the flavours with the idea of water, and that the product range should have a unified look.

We hit on the idea of using photographic images of the various fruits being plunged into clear water from below the surface.

The client was very happy with the final result which fulfilled the brief and created a strong branding presence at point-of-sale.