Since 2014 we've worked with Steve Green at S-Tech to develop and apply new branding for the extensive range of LED lightning products which they distribute in Australia.

LED lighting technology has seen rapid take-up due to steeply decreasing prices and a very pronounced increase in efficiency, resulting in a fraction of power costs compared to incandescant and flourescent alternatives.

We chose a triangular/romboid black background with a red pin line motif to use with their existing white and red logo.

A background image of the Perth skyline at night is also incorporated.

These flexible and easliy recognisable branding elements are now applied to all their product packaging and promotional collateral including brochures, web graphics, point-of-sale and event signage. 

This has proved extremely successful for them, providing a real branding edge in a very competitive market.