S-Tech is a local supplier of high efficieny light emmission diode (L.E.D.) lighting for all domestic and industrial aplications. They are among the leading importers and distributors of these products in Australia.

We have worked closely with their marketing specialist, Steve Green, to develop branding for their point of sale and product packaging and we also produce their annual product catalogue. Over the years this has become quite a big project at 188 pages and hundreds of products.

As a business-to-business tool, designed mainly for the use of lighting retailers, the emphasis has been on making the information presented as accessible as possible, with any given product or product category being easy to find.

What Einstein said about explanations also applies to product catalogues: they should be as simple as possible but no simpler.